Launch of a new youth furniture line “Smart Kids”
Problem:
How to position and launch a new line of youth furniture.
Solution:
A comprehensive program which included the following elements:
- Name development and product tag design
- Promotional materials including trade show ads, in store POP, brochures, ad slicks, in store banners and window decals
- Furniture Market launch material included wall and showroom graphics, banners, POP and bookmarks.
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