Winter and Spring NASCAR Promotion

Problem:
How to motivate dealers to sell more heating and air conditioning units.

Solution:
A promotion for Lennox dealers in Western and Central Carolina featuring TV and radio spots with dealer tags throughout the region and POP material in all dealer locations.

Dealers were rewarded with tickets, pit passes, garage passes, gift bags and access to the Miller Lite suite at the Coca Cola 600 race in Charlotte.

PRINCETON MARKETING GROUP | PMB 35303, GREENSBORO, NC 27425 | PH: 336.854.0075 | FAX: 336.854.0242