 Sales and Marketing Tool
Problem:
The company was looking for a way to reach new market segments with a tool that would enable their team to confidently present the complexity of their various product lines to buyers.
Solution:
A comprehensive video using conventional 35mm photography to produce a company bio with segmented divisional breakouts with case studies, field reports and project research and analysis. Video components direct viewers to a first hand view of the manufacturing from raw materials to end users. The multi-media tool has interactive sections that allow the viewer to research and obtain specifications to include the product in a job. Footage of the Hibernia Project in Newfoundland showing the Carolina Stalite product being used in the base of the offshore oil rig is included, courtesy of the Discovery Channel. There is also footage of the New Bern Bridge, Bank of America in Charlotte, NC and the Vulcan plant in Gold Hill, NC from where the product’s raw material is extracted.
The video has helped open up new markets and engineers have been given the opportunity to learn the full scope of Carolina Stalite’s product line for various lightweight aggregate projects. |
