
Corporate Video
Problem:
Chandler Concrete Company is a family owned, ready mixed concrete business that has grown substantially throughout North Carolina, Virginia and Tennessee. Headquartered in Burlington, NC, the company has acquired additional ready mix concrete plants throughout Virginia and NC, building supply stores, concrete masonry and hardscape product lines and had a need for new marketing communication materials.
Solution:
A 10-minute corporate video was produced by PMG to achieve several critical communication goals: present Chandler’s value to contractors by showcasing the scope of their projects, focus on quality and resulting value and educate employees on the depth of Chandler’s abilities and products. The video is a valuable sales tool for both internal and external uses and will be used in conjunction with a newly developed corporate brochure and new web sites for each product line. |