 
Relaunch of a brand
Problem:
Intex Corporation was bought by White Knight Engineered Products in 2004. Since then the company has been retooling its product line and manufacturing capabilities to meet the needs of a competitive market place. Since the acquisition, White Knight has discovered that many of the company’s customers had the perception that Intex had gone out of business. PMG was hired to assist in tackling this problem and to help with a new aggressive marketing and sales push. Solution:
PMG designed a new 12” x 9” catalog which contains details of the complete product line with all new photography. Print ads in trade publications are now appearing. All communications tout the benefits of the hi-tech fabrics that Intex uses and positions the company as a leader in technology. |
