 
Sales and Marketing Tool
Problem:
Southern Community Bank needed a marketing tool that would communicate to current and potential customers that they offer the same wide range of services that large banks offer. The objective was to showcase all of their product lines and promote their friendly personal service.
Solution:
PMG produced a CD-ROM multi-media tool with video components which also included information on their investment banking and insurance divisions. There is also a section in Spanish for the Hispanic community.
The packaging enabled the piece to be used as a direct mailer and it was sent to existing and new account holders. |
