According to U.S Census Bureau projections for 2010, 15.5% of the population will be Hispanic, 13.1% Black and 4.6% Asian. Princeton Marketing Group understands the challenges of communicating effectively with diverse groups. We anticipate that ethnic marketing and particularly campaigns in Spanish will be a growing part of our business.

Princeton Marketing Group can provide companies with universal marketing messages politically correct in content and messaging to the Hispanic market without demographic bias.

We can also properly target specific demographic markets within the Hispanic community such as targeting the Puerto Rican, Mexican, Salvadorian or Columbian markets within the United States. Universal marketing messages may be appropriate in some campaigns; however, niche marketing to market segments is highly effective. Marketing the Hispanic market as one in the same demo group is like marketing to a Texan and a New Yorker in the same message. It doesn’t work very well. 

Princeton Marketing Group has the resources to build campaigns, collateral materials or production materials which will effectively reach the specific Hispanic target group your company wants to reach.

• Strategic Marketing Planning and Development
• Brand Development, Enhancement and Launch
• Marketing Communications
• Promotional Marketing
• Public Relations

PRINCETON MARKETING GROUP | PMB 35303, GREENSBORO, NC 27425 | PH: 336.854.0075 | FAX: 336.854.0242