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Our Mission: To communicate your message to outlets with the greatest saturation of your demo groups for the greatest ROI.

Most companies are more effective when using a multi-channel strategy. An example of multi-channel campaigns include; promotional call-to-action combined with a TV or radio buy, online and social push or new product launch with an online survey, web site, social marketing and trade ad.

The campaign varies with the strategy you want to achieve. Princeton Marketing works with you to determine which media will be right for the marketing objectives. Then we negotiate for the best rates and added value and manage the buy to ensure you get what you purchased. We provide after schedule reporting to review the media buy and planning and review the successful campaign.

 

Media Buying and Planning

 


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