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Media Planning, Buying, Posting
Princeton Marketing Group places media on a local, regional or national level. Buying strategies include researching for optimized placement, research for targeting specific demographics, negotiating efficient rates and comprehensive media buys
Media Research:
Research for specific niche markets and the most effective way to reach that market segment is studied and reviewed along with the budgets.
Planning & Development:
Timetables are analyzed and reviewed and specific company goals are considered prior to media recommendations. Clients are provided with media calendars for company planning and cash flow management.
Media Placement Includes:
• Electronic: broadcast, cable networks, radio, internet
• Print: trade and consumer ads, direct mail, magazines, newspapers
• Outdoor: billboards and poster boards, transportation, trade shows, dioramas, company signs
• Alternative Media: on-hold phone ads, promotional considerations, event sponsorships, arenas
Traffic:
Princeton Marketing Group handles all scheduling and placement on the client’s behalf. Post Analysis:
Posting is a major benefit of using our service. Making sure the schedule delivers and runs correctly will ensure an overall successful campaign. |
Media Buying