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Media Buying and Planning


Today’s advertising options are somewhat like ordering a coke. The options are endless it seems. Take TV media planning, in the 80’s you had 4 major networks (ABC, NBC, CBS, Fox) then came Pax TV, UPN and WB. In the 90’s came cable with its 20+ channel insertion options. Now we have virtually an endless amount of insertion options both in broadcast, cable, satellite, gaming, digital signage, mobile and TiVo. With all these options come thousands of programming insertions. The same holds true for Internet ad placement, trade and consumer publications, outdoor and alternative.

Ad planning and strategic positioning have never been more versatile, flexible and targetable. The ability to niche is now available to us but at what cost?
Buying media without overspending or under delivering is a challenge and only a professional nonpartisan media buyer working on your behalf is qualified to provide effective and efficient schedules. Whatever your advertising goals, we can help you achieve them without overspending or under delivering.


 

 

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