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Permission Based Email Marketing

Princeton Marketing specializes in permission based e-mail marketing and e-mail marketing tracking. Permission based e-mail marketing provides companies a means of interacting with past, lost, current, and prospective customers. We develop email layouts and copy that offer variable data options with our targeted bulk email marketing which also allows integrated analytics and metrics’ measurements that can drill down to see the actions taken by a specific email address.

Our post email review provides clients with data on who opened the piece, how many times, where did they travel after, what pages did they visit on your site, and more. Targeting customers using their first names or sending specific groups different information will help to customize the piece and make it more effective.

The average opening rates are 9% as apposed to traditional direct mail at 2%. However, our email campaigns have averaged closer to 25% opening rates due to specific marketing strategies set up prior to the campaign. Good design and good content also helps with retention and additional drops. If you want to incorporate a successful email campaign, having relative and effective design will make all the difference. Let our professional staff help you and follow up with the post analysis reports to strategize on future campaigns.

Sample Email Statistics



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